Over two decades, Mahdi Amjad has become one of the leading business figures across the Middle East. Officially embarking on his journey towards inimitable success in 1995, Mahdi had a keen eye for identifying valuable opportunities from the onset of his entrepreneurial adventure. A driven self-starter with a clear vision and unrivalled attention to detail, Mahdi’s unique insight has defined lifestyles and set industry benchmarks across the region.
Instead of joining the family business, Mahdi Amjad forged his career, first in technology and then in real estate. Combining the two, Mahdi now leads two groups as founder and executive chairman—Almasa Holdings, which focuses on technology distribution, software, and e-Commerce and Omniyat, a real-estate group. His leadership skills have garnered awards, including one of the Young Global Leaders and Top 100 Powerful Arabs of 2008, CEO of the year in 2010 and 2015, the Real Estate Tycoon Award in 2017 and more.
As the group continued to grow under savvy leadership, Mahdi turned his sights towards pursuing his passion for real estate in 2005 with a vision to contribute to the beautiful skyline of Dubai. Mahdi’s venture into real estate began with OMNIYAT, redefining the standard of luxury across Dubai.
Mahdi Amjad pioneered Keyston Distribution in 2021. The group is building on 25+ years of solid regional business acumen to revolutionize trade through a comprehensive ecosystem of digital platforms. Mahdi’s vision is to transform the trade value chain through a unique ecosystem of B2B and B2C marketplaces along with a strong fintech backbone and logistics infrastructure to address the unmet needs of consumers, retailers, suppliers, distributors, and manufacturers.
Throughout his career, Mahdi has never compromised on his vision and worked diligently to become the exemplary leader he is today. Always customer-focused, he has applied his passion and forward-thinking nature to everything he has done, catapulting his ventures into transformative forces.
Director of Finance & Operations
Sriram Srinivasan, Director of Finance and Operations, has over twenty-five years of extensive experience in the field of Finance & Accounting in various capacities and diversified industry segments.
Sriram is a Bachelor of Science with Mathematics specialization and is a fellow of the Institute of Chartered Accountants of India (FCA) has completed the strategy level in the Chartered Institute of Management Accountants, UK (CIMA). He is also a fellow of the Association of Chartered Accountants, UK (FCCA).
General Manager – UAE & GCC
A graduate in English Literature, brings over 18 years of IT Distribution experience, driving sales, product management & channel development across Middle East, CIS, and African markets.
He has been with Keyston for over 7 years leading the product management team and driving the organizations strategic approach and collaborating with International Technology Vendors. He is instrumental in converting this partnership into successful and profitable business.
General Manager – Iraq
Holder of master’s degree in Chemical Engineering. A veteran in IT Distribution, working in computer hardware and software industry.
With over 20 years with Keyston, he has been instrumental in establishing new strategic relations with vendors and channel partners. With his strong knowledge of business and product management, he has established company startups in Iraq leading to profitable business.