A mission to

.Transform Distribution

Keyston: Redefining Distribution

As a digitally enabled distribution concept, Keyston will change the way distribution is conducted in the MENA region.


In 2021, Keyston Distribution FZCO was established with a capital infusion of US$15mn and a digital mandate to create 5000+ digital customers from Iraq, MENA and CIS. Our objective is to onboard the best-in-class global vendors and enable their access to businesses in frontier markets in the region.

Our vision was put into action by the acquisition of a well-established player in the field. Keyston secured extensive in-country distribution operations, a proficient workforce, and lasting market relationships, fortifying its position for substantial growth and expand its market presence with enhanced capabilities.


As a digitally enabled distribution concept, Keyston will change the way
distribution is conducted in the MENA region – thereby creating efficiency and
profitability across the value chain.


By disrupting the way B2B distribution is conducted, we want to bring in
efficiency, speed, reach and scalability for all our partners. This will help
vendors and resellers get greater insights from retailers, helping them plan for
demand through analytics.

Importantly, our mission is also to bring in the digital way of thinking and
working to traditional retailers, helping them manage their businesses better.

A better way to stay competitive

As digitalisation sweeps across the region, the entire distribution ecosystem needs to reconstruct the way it does business.

As the e-commerce landscape evolves, retailers must be prepared to tailor their strategies to new patterns of customer demand, working out how to develop their propositions to achieve maximum impact and build sales fast.

In keeping pace with changing demands, the access to online information such as new product offerings, product reviews and price comparison sites continue to influence customers’ buying decisions. Retailers across the region need to be on their toes, monitoring these trends to stay relevant.

This includes establishing and implementing digital processes that ensure SKU ordering and inventory, creating special bundles and product promotions based on customer insights and sales data, ensuring the provision of appropriate product information, and knowledge on the basic tools for marketing.

Transparency on key performance indicators is critical: orders delivered on time and in full should be the focus.

This is what Keyston is committed to – creating positive change through digitalisation so that customers continue to find increased value in products and solutions.

Keyston Address

Keyston Address

Keyston Distribution LLC
Building SZ-21 By Omniyat
Office Level 1 Sheikh Zayed Road, Dubai – UAE
Tel: +971 4 665 4700 | Fax: 971 4 665 4800
Working Hours

Working Hours

9:00 am to 6:00 pm Monday to Friday
Keyston Care Centre

Keyston Care Centre

Keyston care is just a call or
e-mail away