A mission to
Keyston: Redefining Distribution
As a digitally enabled distribution concept, Keyston will change the way distribution is conducted in the MENA region.
In 2021, Keyston Distribution FZCO was established with a capital infusion of US$15mn and a digital mandate to create 5000+ digital customers from Iraq, MENA and CIS. Our objective is to onboard the best-in-class global vendors and enable their access to businesses in frontier markets in the region.
Our vision was put into action by the acquisition of Almasa IT Distribution FZCO, a company with 20 years of experience in target markets. Through this acquisition, Keyston acquired Almasa’s in-country vast distribution operations, experienced human capital and lasting market relationships.
As a digitally enabled distribution concept, Keyston will change the way
distribution is conducted in the MENA region – thereby creating efficiency and
profitability across the value chain.
By disrupting the way B2B distribution is conducted, we want to bring in
efficiency, speed, reach and scalability for all our partners. This will help
vendors and resellers get greater insights from retailers, helping them plan for
demand through analytics.
Importantly, our mission is also to bring in the digital way of thinking and
working to traditional retailers, helping them manage their businesses better.
A better way to stay competitive
As digitalisation sweeps across the region, the entire distribution ecosystem needs to reconstruct the way it does business.
As the e-commerce landscape evolves, retailers must be prepared to tailor their strategies to new patterns of customer demand, working out how to develop their propositions to achieve maximum impact and build sales fast.
In keeping pace with changing demands, the access to online information such as new product offerings, product reviews and price comparison sites continue to influence customers’ buying decisions. Retailers across the region need to be on their toes, monitoring these trends to stay relevant.
This includes establishing and implementing digital processes that ensure SKU ordering and inventory, creating special bundles and product promotions based on customer insights and sales data, ensuring the provision of appropriate product information, and knowledge on the basic tools for marketing.
Transparency on key performance indicators is critical: orders delivered on time and in full should be the focus.
This is what Keyston is committed to – creating positive change through digitalisation so that customers continue to find increased value in products and solutions.
We are part of a multi-billion dollar conglomerate based in the MENA region.
MAJD Digital Group was established with a vision to build one of the largest ecosystems of digital businesses in MENA and CIS markets with explicit focus on digitizing businesses in frontier markets in the region.
Bringing together decades of expertise, MAJD aims to transform the entire value chain from manufacturers to end consumers through a unique ecosystem of B2B and B2C marketplaces along with a strong ﬁnancial services backbone and logistics infrastructure.
The Group builds on 25+ years of strong regional business acumen, deep relationships, and excellent management to revolutionize trade through a comprehensive ecosystem of digital platforms. MAJD’s platforms address the unmet needs of end consumers, retailers, suppliers, distributors, and manufacturers and intends to disrupt, build, and own the retail business ecosystem in each country by launching multiple platform businesses catering to various needs of the ecosystem. MAJD has embarked on this journey through a portfolio of digital brands.